If you're a musician trying to get your songs heard, TikTok might just be your new best friend. It's more than just a place for dance challenges and funny videos—music is a huge part of the app’s heartbeat. Some of today’s most popular songs actually got their start on TikTok. So how can you use it to get more people listening to your tracks?
First things first, make sure your song is available on TikTok. When people like a sound, they often want to use it in their own videos, and that can lead to thousands—or even millions—of plays. If you're releasing music through a service like buzzclick-music or another distributor, they can usually handle getting your track on TikTok for you.
Now, once your music is live on the platform, the fun part begins—creating content. You don’t need expensive equipment or a full crew. People connect with videos that feel real and personal. Try sharing a short clip of your song with a behind-the-scenes look at how you made it, or show what inspired the lyrics. Even better, think about starting a simple challenge or trend tied to your song. It doesn’t need to be complicated—just something catchy that people can join in on.
You can also collaborate with others. Duets are a cool way to connect with fans or other musicians. Maybe someone plays an instrument along with your vocal, or dances to your beat. These little moments can spread your music further than you'd expect.
Don't forget to post often. Things move quickly on TikTok, and the more times people see (and hear) you, the better chance they’ll remember you. Use captions and hashtags to make it easier for people to find your content. Hashtags like #newmusic or #singersongwriter can help get your videos in front of the right crowd.
Finally, be patient and keep things fun. Some songs blow up overnight, but many take time to get noticed. Keep showing up, keep sharing your music, and keep connecting with people. TikTok is all about creativity, so don’t be afraid to experiment or be a little silly if that’s your style.
The more you enjoy the process, the more likely it is that others will feel the energy—and hit play on your song.